Need To Know - NFC Samsung TecTiles

Samsung TecTiles are NFC (Near Field Communication) tags that are programable. NFC is the same technology that is used in building passes and credit cards that you tap to a reader rather than swipe. Certain mobile phones now how the reader part (rather than the card part) built into them. Here's what this means for marketers:

Our Blades Are F**king Great

Dollar Shave Club is a new company providing mail order razor blades delivered to your door every month starting at $1 per month (shipping and handling are extra). They're tearing up the internet right now because of their company video explaining the concept (over 2,700,000 views as of writing this). The video uses a mix of humorous visuals and mixed metaphors to highlight the idea that you're spending too much money on razor blades for no good reason. But more than being funny, the video gets across a the company's key marketing messages. Those key concepts are:

Tic Tac Mobile Integration Falls Short

Tic Tac MobileAugmented reality is becoming one of the hot new ways to grab consumers' attention via mobile integrated digital marketing campaigns. The technology gets better every day, but there are still some hurdles to overcome before it is widely adopted by consumers. One mobile integrated digital marketing campaign I recently saw on a subway platform involved Tic Tac. While I was excited to see how they used augmented reality in their marketing strategy, I was dismayed at how they decided to execute. Here are some of the ways in which the campaign fell short...

Digital Marketing And Online Video Creation

Digital marketing lends itself towards rich media content. Rich media content can be anything from graphics to animation, audio to video. If your digital marketing strategy includes video, the return on investment has to be high if you are going to make it a regular piece of content. Video can be costly and typically requires a large time to be invested, so making it pay off is crucial. Here are some keys to success when generating your online video for your digital marketing campaign.

Is Your Ad Campaign Worth It?

Online advertising can be an expensive proposition. Even after you figure out where you want to advertise, finding how much it is going to cost and the expected return can be unnerving. Here are some ways you can check to make sure your online ad campaign is living up to expectations...

Checklist For Quick Mobile Content

Mobile web browsing is becoming a bigger trend for smartphone users. As the mobile channel continues to open up to businesses, developing a mobile optimized website is something a lot of companies are considering. But this can be an expensive endeavor. Creating a mobile optimized landing page can be an inexpensive first step toward testing a mobile website's viability. But when developing content for the mobile web there are some things to remember...

5 Questions To Ask Before Blogging

Blogging can be a great benefit to your company. On today's Internet, content is king. Google likes sites that update regularly and ups their ranking based on freshness of content. But there are key questions you need to ask before starting a company blog in order to make sure it isn't a flop. Here are 5 questions to ask before starting your company blog...

Benefits Of YouTube For Web Video

Online video has become a powerful tool for companies to get their marketing message across to their customers and clients. Unfortunately, when it comes to distribution, many companies are unsure of where to post their content. In the end, fear (not strategy) often determines where and how video is distributed. Here are some reasons to consider YouTube as a place to start when thinking about distributing web video...

Offline Interaction To Online Gold

Time spent offline with clients and customers can provide valuable insights into how you should engage with them online. Trade shows, client meetings, conference calls and cocktail parties can provide you with the ammunition you need to help your online campaigns deepen existing business relationships and develop new ones. Here are some ideas to help you gather the information you'll need to kick your campaigns into high gear...

Top 5 Digital Marketing Mistakes

There are certain growing pains associated with digital marketing. Is the budget too small/large? Which channels are going to provide the best results? How can I show the value of this program? But the mistakes listed below tend to quickly cause digital marketing initiatives to face the axe when things go wrong. Here are the top five digital marketing blunders to avoid...

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